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The web-based article, titled â€Å"Strategies to succeed in the Fast Evolving Premium Beauty Market†, illuminates the various innovative strategies that are being adopted in the industry to sustain growth and competitiveness.Advertising We will write a custom essay sample on Web-Based Article Review: â€Å"Strategies to succeed in the Fast Evolving Premium Beauty Market† specifically for you for only $16.05 $11/page Learn More This paper is an attempt to review the article, with the sole objective of synthesizing salient aspects as contained in class topics and the proposed business ideas. In the proposed beauty and cosmetics business, the salient business ideas are that the business will (1) operate in a premium segment due to the prestige of the brands that will be produced, (2) use premium pricing policy for finished anti-aging products, and (3) employ the direct marketing strategy. The article under review addresses the premium segment issue by acknowledging that, to combat stiff competition from mass-produced beauty products, premium beauty players should underscore the importance of promoting the brand experience to assist in differentiating their premium brands from mass-produced brands. Some of the ways through which such differentiation could be achieved, according to the article, include providing more personalized solutions, increasing innovativeness and creativity, enhancing customer interaction in physical stores and in the digital space, and developing a superior presence across the pricing continuum so as to make products available to a broader array of customers with differing intensities of affordability. The article acknowledges that the premium cosmetics market is exceedingly consolidated and fairly stable, and that the justification for minimal movement in industry consolidation is premised on the fact that competition has become more and more time consuming, especially after the appearance of mas s-produced beauty brands. Consequently, innovation is critical in the premium beauty market segment not only to provide manufacturers with an avenue to add substantial value to the products for the purpose of differentiating them from mass-produced products, but also to continually attract and retain customers through dedicated product innovation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the proposed business, it should be recalled that the anti-aging products will be made using active and natural ingredients, and new technologies will be employed to enhance product outcomes and user experiences. The article introduces a strategic direction for the beauty industry by arguing that players in the premium beauty industry should be dedicated to developing few strong brands not only to adequately satisfy the needs and expectations of customers, but also to attain economies of scale in leveraging product equity across manifold competitive groupings. Additionally, the article is categorical that product innovation should form an essential component in the development of a business strategy aimed at driving and sustaining value growth, and that the concept is of great importance in the premium beauty segment as it satisfies customer demand and rationalizes the premium price points these products carry. As suggested in the article, major players have competed on product innovation to broaden and maintain their customer base during periods of economic upheavals and financial recessions, with the major trends supporting the concept consisting of ‘high-tech efficacy, targeted innovation, category cross-over, as well as exceptionality and complexity.’ Some of these trends have been included in the proposed business (e.g., high-tech efficacy, exceptionality and complexity), but it is imperative to include the others, with the view to attracting new customers and retaining existing ones. Overall, this article is an eye opener for players wishing to start a business in the premium beauty segment. The article has elaborated why innovation is critical in the beauty industry, not mentioning that several strategies to attract and retain customers have been illuminated. The article’s dedication to expound on product innovation, its trends and benefits in the premium beauty industry qualifies it as a must-read for people wishing to enter this market.Advertising We will write a custom essay sample on Web-Based Article Review: â€Å"Strategies to succeed in the Fast Evolving Premium Beauty Market† specifically for you for only $16.05 $11/page Learn More This essay on Web-Based Article Review: â€Å"Strategies to succeed in the Fast Evolving Premium Beauty Market† was written and submitted by user Taraji Whitfield to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Web Table of Contents Introduction Benefits of BP automation The New Reservation Process Leavitt Diamond Business Intelligence Conclusion Works Cited Introduction Hotel business follows the principles of demand and supply. The demand for services or reservation must be correlated with the supply of services. The services supplied are products of the business process that exists in the organization. With the changes in IT infrastructure, hotel managements can be automated to reduce the challenges faced by clients.Advertising We will write a custom report sample on Web-Based Automation System specifically for you for only $16.05 $11/page Learn More After a long travel time, a client will require a self-check in and check out system to reduce his or her worries. The business strategy of an organization influences the growth of the organization. The function of each department in the organization is a collection of the organization’s business process. A business process is a collection of the daily activities or function, sales and records of an organization. The functions include sales, marketing, manufacturing, production, finance management, and human resource (Nolan 75). The collection of different functions in an organization is called the business process. The business process determines the profit generation of the organization. For example, proper documentation and record of the daily transactions in the Sunset Inn will reduce losses and increase profit. The business process aligns with the firm’s mission statement and influences growth. The advantages of a good business process include: Correlates business operations with market strategy: a change in business strategy in an organization will result in a change in the business processes. To sustain the business strategy, operations managers must align their business strategy with the objectives of the organization. A good business process will improve this missio n. Improve business communication: Communication increases speed in the organization. A robust communication channel will improve the efficiency of the employees, thus stabilizing the business process. Improve management and control: Business process influences the management and control of daily activities. Business procedures and transactions are explained and this eliminates operational mistakes, thus, reducing business losses. Competitive advantage: Business processes increase the sustainability and integrity of an organization. This strategy improves the competitive advantage of the organization, thus, creating more clients for the organization. Benefits of BP automation Web-based reservation improves quality of service and reduces the routine work of the front desk receptionist; it also reduces the human activities in the business processes. The manual booking and reservation procedure produces human errors while the web-based procedure is free of mistakes. The client will fl ip through the rooms to make his or her choice of reservation from any part of the world. The need for change is influenced by the challenges encountered. Sunset Inn has encountered different challenges in the delivery of quality services. Some issues include proper documentation of each transaction, loss of time due to delays, reservation cancellation, unpaid bills due to wrong documentation, and poor services. The organization tries to maintain its quality in the face of these challenges. The organization’s business process relies on manual booking systems and this procedure functions with limitations. The challenges encountered are a function of the business process model. The organization must restructure its business process model to improve its quality of services and to reduce the daily mistakes (Nolan 79).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The business process model includes management, automation, assessment and control technologies, which improves the productivity of an organization. This report proposes a web-based automation for the reservation process in Sunset Inn. The manual booking process will be replaced by automated reservation procedures. The benefit of the web-based automated reservation procedures includes: Competitive advantage: An automated Business process improves the competitive advantage of the organization. When a client utilizes simple technology to make his or her reservation, business time is reduced, thus, improving the quality of services rendered to the customer. Quality of services: The ability of an individual to order for a reservation from his or palmtops or mobile screens influences the quality of service received by the customer. A potential customer is measured by the quality of services and satisfaction he or she receives. An automated system reduces the long queues for reservation. Reservations can be booked any time and key collections are received on arrival. This reduces the hassle faced by the receptionist during busy seasons. Reduce error: An automated reservation system reduces the rate of errors in an organization. Customers document their orders using the internet or electronic channels. This will reduce the error encountered using manual book keeping procedures. Revenue generation. Each reservation done manually requires the presence of a sales receptionist. The receptionist computes each transaction for the organization. The operational cost of each transaction can be reduced when the business process it automated. This will save operational cost of the organization. Efficiency and productivity: Automated business process improves the efficiency of service delivery. For example, a customer will book his or her reservation using his or her laptop and will only need the key to the room, or food deliveries upon arrival. The flow of the business process is determined by the business process model. The New Reservation Process Web-based automated systems provide the platform for quality forecasting, and decision making. The prices of the reservation are fixed based on the market trend. The transfer from the manual book keeping to the internet requires phase implementation and management. The reservation process involves a website and its data compilation. For example, Mr. John logs on the Sunset Inn’s website, and makes an order after careful study of their room prices. The automated reservation unit acknowledges the reservation and transfers the information to the system’s data terminal. The information is processed from the processor units using the communication channels. The automated system provides acknowledgment codes and documents for each transaction; for the customer and the hotel management. The information for the transaction will be forwarded to all parties involved in the business process using a facsimile. The process trans fers the information through the facsimile. The financial processes are documented using the facsimile transactions. The information collected is documented and the bank processor terminal prepares the payment transaction for the reservation. The facsimile transmits the transaction to the customer, and the hotel management. Advertising We will write a custom report sample on Web-Based Automation System specifically for you for only $16.05 $11/page Learn More A reservation claim is a process of booking a hotel reservation. A web based reservation claim generates and transmits the transactions of a customer. The generated transactions and documents include; Prices of each room and rooms available A processor that organizes the customer’s information: name, phone numbers and description. The customer’s memory terminal documents the customers booking dates and any cancellation process is documented and transmitted. The claim is stored on the web server. Each transaction is forwarded to relevant units for safe keeping and documentation. When a customer declines his or her booking, the automated system notifies the client, the hotel management and relevant deductions are carried out using the hotel’s terms and agreement uploaded to the mainframe of the server (Venkatraman 73). Leavitt Diamond Each step analyzed above can be fully automated. Automation software and specialized personnel will be used for the management of the web-based automated reservation. The changes will use the four components of the Leavitt Diamond ‘ model. The model consists of people, technology, the task and the structure. The change will require fewer human resources. Web-based automation reduces the task of the front desk agent. The tasks are embedded on the server mainframe and each processor transmits relevant transactions to the interested parties. The structure of the technology reduces the workload for the receptionist, and eac h employee will adjust to new assignments and changes in job descriptions. A change in the technology of the organization will require the employment of specialized personnel. This will reduce the risk of damage of the web automated technology and the loss in revenue for the organization (Venkatraman 73). The staff crews are trained by specialized personnel to handle the change. Business Intelligence Business intelligence provides information for decision making. Business intelligence gathers information to improve the performance and management of the organization. Besides the information of the customer, information retrieved from each transaction includes: The customer’s habit High seasons and low seasons Secured transaction on each deal Market targets Private security information Customer feedback Ten suggested pieces of information includesAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customer’s habits and hobbies Service satisfaction Customer’s nationality Customer’s identification pin Customer’s description Preferred reservations Reasons for choosing the reservation Credit-card transactions Number of booked reservations Complaints The information retrieved on the customer’s habit will be used to restructure the hotel’s performance. Each unit provides quality services for the smooth running of the organization. Information of high and low seasons will improve personnel distribution during the high seasons. The management will provide standby resources during high seasons to prevent shortage of quality services. Secure transaction of each transaction is transmitted using the facsimile and the information assist security agents in tracking fraudulent transactions. Customer feedback provides the management with areas of improvement. The management will reorganize redundant units for better service delivery. The price regi me of the hotel is managed based on the number of customers received. Complaints received will be used to reorganize the organization for improvement. The number of booked reservations will aid security personnel in the organization to modify their security systems. The number of booked reservations will be used to measure the firm’s budget for each season. Conclusion The change to a web-based automation system will improve the services delivered by the Sunset Inn. It will reduce the error encountered in the organization and improve the productivity each staff. The modification will require fewer funds and will be managed with few personnel. The technology can be updated and monitored from an authorized platform, thus, reducing the interference on unauthorized users. Revenue generation will improve because each transaction will follow automated transactions. In cases of reservation cancellation, the customer is debited when the cancellation bridges the terms of the agreement. This process may be difficult to achieve using the front desk receptionist. The web-based platform will give the hotel a competitive advantage, thus, influencing growth and better services. Finally, to achieve quality service in Sunset Inn, a change from the manual booking and reservation to a web-based automated system is imminent. Works Cited Nolan, Richard. Managing the Crisis in Data Processing, Springfield: Harvard Business Review, 1979. Print. Venkatraman, Naryanan. IT Enabled Business Transformation: From Automation to Business Scope Redefinition, New York: Sloan Management Review, 1994. Print. This report on Web-Based Automation System was written and submitted by user Obi-Wan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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